Zipcar's New Ads Want You to 'Tap That' Wherever You Go

From the makers of the Hello Flo virals

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A quick and easy way to reserve a car? You'd tap that.

The characters in Zipcar's new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap anything that moves—as long as it's on four wheels and is unlocked by tapping a Zipcard on it.

Three new spots were created without an agency by Zipcar's in-house creative team working with boutique production company Hayden 5. They were directed by Pete Marquis and Jamie McCelland, whose previous work for Hello Flo went



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