Zipcar’s New Ads Want You to ‘Tap That’ Wherever You Go

From the makers of the Hello Flo virals

Headshot of Tim Nudd

A quick and easy way to reserve a car? You'd tap that.

The characters in Zipcar's new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap anything that moves—as long as it's on four wheels and is unlocked by tapping a Zipcard on it.

Three new spots were created without an agency by Zipcar's in-house creative team working with boutique production company Hayden 5. They were directed by Pete Marquis and Jamie McCelland, whose previous work for Hello Flo went megaviral.

"Their work for Hello Flo was definitely something we had noticed, and we felt like their sensibility really meshed with our brand and what we're trying to accomplish," says Zipcar spokeswoman Lindsay Wester.

Check out the spots below.


Client: Zipcar

Chief Marketing Officer: Brian Harrington

Creative Director: Brendan Stephens

Associate Creative Director: Mandy Donovan

Copywriter: Allison Tanenhaus

Art Director: Kali Winkler

Production Company: Hayden 5

Directors: Pete Marquis & Jamie McCelland

Executive Producers: Todd Wiseman, Jr. & Milos Silber

Producer: Oscar Boyson

Casting: Wulf Casting

Editing Company: Beast Editorial

Editors: Karen Kourtessis & Lindsey Nadolksi

Post Producer: Valerie Iorio & Kristine Polinsky

Color: Company 3

Audio Post Production: Hobo Audio

Sound Mixer: Chris Stangroom

Online: Gryphyn VFX

@nudd Tim Nudd is a former creative editor of Adweek.