Marketers Need to Embrace Peer-to-Peer Activities

The sharing economy

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There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made for sharing.” They also happen to personify a trend that’s reshaping our service-based society, one that increasingly has top consumer brands jumping on board: the sharing economy.

On given weekends, employees of Hassett Ace Hardware in Palo Alto, Calif., join other members of the community for what’s known as The Repair Cafe, an event where the public can bring in a variety of items to be fixed free of charge.



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