A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on Tuesday.
Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts report from ZenithOptimedia. As that trend continues, in 2017 the Internet will account for 29 percent of the time people spend with media.
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in 2015.
HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide by 50 percent. At the time, the home rental brand ultimately sent this proclamation to every hospitality competitor from Bookings.com to Airbnb: We're serious now.
Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch?
ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned media.
ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013.