WPP’s m/SIX Enters the U.S. Market
Brand Marketing
U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a [...]
Kohl’s Hires Zenith for Media
Brand Marketing
Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing [...]
Can TV Buyers Adapt to a Digital Model?
Performance Marketing
Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously [...]
Media Buyers Suit Up for NFL Season
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party.