Kohl’s Hires Zenith for Media

Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying.

In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy to raise our share of voice and reach a broader audience."

Kohl's spent more than $290 million in media last year, up from about $270 million in 2011, according to Nielsen. Those numbers do not include online spending.

The hire came after a review in which MEC, Horizon Media and Initiative were the other finalists, according to sources. The incumbent, UM, defended, but was eliminated earlier in the process, which began last fall.

Consultant Select Resources International in Santa Monica, Calif. managed the search.