Digital Buyers Implore Ad Sellers to Get Their Act Together

Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the likes of AOL, Yahoo, YouTube and Hulu. And the collective buzz definitely seemed to elevate the medium's profile, though some complained about overkill or a lack of breakout, hit-worthy content.