Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 with a cheeky Jan. 7 press release.
Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco slinger, a unit of Yum Brands. The company said he left to pursue other opportunities.
Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the client confirmed today. Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain. His successor in that job has not been named.
In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol.
How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens shop in Myanmar, one of the last frontiers in Southeast Asia for U.S. brands.
Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers.
It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it.
How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger.