Why the Most Important Word in 2017 Will Be ‘Experience’
Performance Marketing
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is [...]
PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale
Performance Marketing
Here Are 8 Interesting Digital Marketing Stats From This Week
Performance Marketing
The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check [...]
8 Predictions for Digital Video in 2017
It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
Will Google’s ‘Soft and Cozy’ Approach to VR Headsets Make the Space More Mainstream?
Performance Marketing
Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device.
How the Power of Employee Engagement Will Boost Your Business
Performance Marketing
What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become [...]
As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players
Performance Marketing
There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
Performance Marketing
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third [...]