Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile

Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity

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LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with VR, AR and AI on deck for Internet-of-things retail and, eventually, advertising. 

But Franchi cautioned marketers that while there is a lot of buzz around AR, VR and AI, brands should not lose sight of the fact that they are all powered by smartphones, which are in the pockets of so much of the planet's population at this point. 

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