This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre

It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, that wasn't weird enough.Nope, they had to go all out for a new coconut-flavored drink, and it's one of the weirder (but not gross!) things I've seen.

This Production Firm Stays True to Its Storytelling Roots

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office

Coca-Cola Apologizes for Vitaminwater Bottle Cap That Read ‘YOU RETARD’

The idea? Play off Canada's bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young woman's drink. Even worse (if that's possible), the girl has a half-sister with cerebral palsy.The snafu came to light this week after Edmonton photographer Blake Loates found the message on her Vitaminwater lid while eating at a restaurant. She sent a photo to her father, Doug Loates, who fired off a lengthy (and tremendously poignant) letter to Coca-Cola demanding an explanation. He described how "the R-word is considered a swear word in our family," primarily because it's a slur that some might use against his 11-year-old daughter, Fiona, whose cerebral palsy has caused cognitive delays and requires that she use a feeding tube."What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, 'YOU RETARD?' " he wrote to Coke's board of directors. "I bet you'd be pissed if you had a Fiona in your life!"Coca-Cola Canada spokeswoman Shannon Denny tells the Metro newspaper that the words used in the promotion were reviewed only from the perspective of French speakers, for whom "retard" means "late." "We did not mean to offend at all. We are certainly very apologetic for this oversight," she says. The remaining lids were reportedly destroyed, and as of Thursday, Coke was drafting a formal apology to the Loates family.Read Doug Loates's full letter letter to Coke below.

YouTube’s 10 Most-Watched Ads in August

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. […]

NYC Pastor Gets Mildly Racy Vitaminwater Billboard Struck Down

In the beginning, there was a four-story billboard touting Coca-Cola's Vitaminwater splashed across the side of New York's Broadway Plaza Hotel.

Popcorn and Pitted Olives: The Heights of Human Innovation

"Life of a Man,” evidently the brainstorm of designer Pedro Hefs at Brazilian filmmaking shop Coletivo Centro, is a kaleidoscopic journey of color and weird narration, explaining how small tweaks of good things make them even better.

Charge Your Phone or iPod on Vitaminwater’s USB Bus-Stop Ads

Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles.

Gary Busey & Vitaminwater kill your fantasy

If you weren't already scared of Gary Busey, you will be after watching this. Vitaminwater tapped Busey to play a fantasy-football lawyer in new spots by Zambezi in L.A. Fake […]

Dwight Howard sick of the Kobe/LeBron ads

Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way. […]

Cheryl Hines’ focus group for Vitaminwater

Cheryl Hines is one talented woman. Not only is she an accomplished star of stage and screen, she's a virtuoso when it comes to leading focus groups for Coca-Cola-owned non-carbonated […]