viral marketing

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.

Jay Leno’s Viral Marketing Stunt for New CNBC Show

Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television. A noted auto enthusiast, Leno has a new show debuting next week on CNBC, Jay Leno's Garage. In a viral marketing stunt, Leno posed as an UberBlack driver to unsuspecting passengers in Los Angeles.

Today’s Secret to Viral Marketing? One Clever Real-World Idea

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

Here’s One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across the sky over a local neighborhood.

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a humanoid robot that can serve your home and discover your "deepest, darkest fears," according to the manufacturer, which constructed an elaborate digital campaign for the service droid.

Should Target Put ‘Alex’ in an Actual Ad Campaign?

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign?

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell.

McDonald’s Backs Off Online Viral Marketing to Kids

Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to email e-cards, links and photos to friends and family.