WWTT? Planters Kills Off Mr. Peanut in Viral Marketing Effort Ahead of the Super Bowl
Performance Marketing
Mr. Peanut survived two World Wars, as well as the white-mold rot crisis of 2012, but at the age of 104 his time had come. Or maybe his death is [...]
Here’s One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor
Performance Marketing
The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across [...]
A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral
Performance Marketing
Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a [...]
Should Target Put ‘Alex’ in an Actual Ad Campaign?
Performance Marketing
Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign?
When Viral Marketing Goes Too Far
Performance Marketing
A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared [...]
More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions
Brand Marketing
CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell.