Jay Leno's Viral Marketing Stunt for New CNBC Show

Funnyman poses as Uber driver

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Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television.

A noted auto enthusiast, Leno has a new show debuting next week on CNBC, Jay Leno's Garage. In a viral marketing stunt, Leno posed as an UberBlack driver to unsuspecting passengers in Los Angeles.

Leno suits up as a bald-headed, bearded driver named "Rocco" asking passengers if they knew about a certain former talk show host that was known to be a fan of cars.

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