6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram and Twitter's tweaks alter strategies

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets.