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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets.
And considering Facebook's algorithm changes in recent years have made it significantly more challenging for posts to gain traction, it seems more obvious than ever that organic social is being threatened like never before.