Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Performance Marketing
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become [...]
Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It
Performance Marketing
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]
Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time
Performance Marketing
You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter.
The Super Bowl Is Turning Into Digital Advertising’s Biggest Day
Brand Marketing
As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more [...]
Brands’ Next Big Celebrity Deals May Be With Social Media Stars
Brand Marketing
Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand [...]
Here Is the Video of Jerome Jarre’s In-Flight Antics That Almost Got Him Arrested
Performance Marketing
Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week.