Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board


Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran

What Content marketing agency

Where New York

Triptent knows a thing or two about cranking out commercials for fashion and beauty brands. Born out of the idea that marketers need a one-stop shop to quickly turn around video and content, the 10-person firm has produced more than 300 TV commercials every year since opening in 2011. That speedy turnaround got Kohl's attention. When the retailer wanted to put a new spin on its back-to-school ads, Triptent packaged the spots alongside Instagram and Vine clips and threw in some creative for Web banners. And for Unilever, the agency packaged Dove, Suave, Nexxus and TRESemmé into TV, digital and print ads showing how to use all four products. The result? Winning more work by designing the gift boxes that bundled the products together. "We go into every project thinking full-scale," said Joe Masi, Triptent's CEO. "We know all the tricks of doing it."