What Counts as an Online Ad View? A Standard Is Nearing, but the Fight’s Not Over
Performance Marketing
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx imply that the industry might [...]
The New Video Ad Viewability Metric Is Drawing Scrutiny
Performance Marketing
The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address [...]
Facebook to Expand Ad Video Metrics
Performance Marketing
Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday.
Google Sets New Viewability Standard for Web Ads
Performance Marketing
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.
Advertisers Seem to Care More Than Publishers About Seeing Ads
Performance Marketing
Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people [...]
Ads Above the Fold Are Not More Viewable
Brand Marketing
Roughly half of online ads are going unseen, per various reports.