Video Games

How Pokemon, a Game Inspired by Insect Collecting, Took Over the World

It all started with bug collecting. As a child growing up in the rural outskirts of Tokyo, Satoshi Tajiri lived for trapping insects. He loved the way they moved, their colors and variety. He wanted, you might say, to catch them all.

‘League of War’ Maker Taps First Agency to Help It Compete With Mobile Gaming’s Biggest Names

Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create three life-sized action figures (mint condition in box, with all accessories) from the game and placed them around the planet.

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

Why Johnny Cash Was a Terrible Choice for the New Mass Effect Trailer

I love Johnny Cash. I love Mass Effect. But man, are those two great tastes that taste weird together. The next iteration of the epic sci-fi video game series was announced today via a first-look trailer at E3, and there's clearly a lot to look forward to with Mass Effect: Andromeda. That said, let's talk a bit about the soundtrack selection: Cash's rendition of Western classic "Ghost Riders in the Sky." Specifically, let's talk about the fact that it was a dumb pick.

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom. 

Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4

Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.

Meet Pinball’s New Wizard, the Man Who Hopes to Save a Faded Industry

Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor.

Will We Have to Say Goodbye to AOL’s Joystiq?

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported.