YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property


YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers.

More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom. 

To be clear, you won't be able to play games on the new channel. But it allows consumers to search for gaming content and navigate more precisely than with the videos that surface on the catch-all flagship video product, YouTube.com.

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