Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.
Game maker Bethesda worked fans into a frenzy yesterday by starting a 24-hour countdown timer on Fallout's official site. This morning, the countdown ended with the reveal of the first trailer:
Fans seem pretty happy with the reveal:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in