Univision is getting into the experiential marketing business.
BroadbandTV announced today that it will manage YouTube channels currently operated by Univision Digital, a media company serving Hispanic America. According to the deal, BBTV will help strengthen Univision's 16 premium YouTube channels and manage all content uploaded by fans.
Spanish-language TV network Univision emerged as the winning bidder in a bankruptcy auction for Gawker Media today.
That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies.
Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences get younger and savvier, the two leading Spanish-language TV networks in the U.S. are going their separate ways when it comes to the prime-time staple.
In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC.
In news that could have been straight out of The Onion itself, Univision has purchased a stake in the satirical news outlet. Terms of the deal were not disclosed.
When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners.
Telemundo will be the first network to produce a newscast entirely with mobile devices. Reporters and photojournalists will use smartphones and tablets to shoot all the video for the Monday, July 6, edition of Noticiero Telemundo, the network's evening newscast as part of "digital day" at the NBCU-owned network.