Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

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Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences get younger and savvier, the two leading Spanish-language TV networks in the U.S. are going their separate ways when it comes to the prime-time staple.

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