Capitalist Trappings Are Slow to Come to Cuba
Brand Marketing
This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business [...]
Accounts in Review: Mediahub Beats Bigger Shops to Win New Business
Brand Marketing
The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of [...]
Facetime: Carolyn Everson, Soledad O’Brien and Steve Martin Step Out for Spring
Brand Marketing
Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
How It Feels to Close Your Agency When It’s Just Not Working
Brand Marketing
When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side.
Ragú and Bertolli’s New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels
Brand Marketing
Like with sports teams and their players, one corporation's castoffs can become another's superstars.
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]