Don’t Let Old Habits Dictate Your Marketing Thoughts
Performance Marketing
When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access [...]
3 Things You Must Know Before Hiring a LinkedIn Trainer
Performance Marketing
Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering investing in a LinkedIn trainer or LinkedIn training for your [...]
As the Definition of a Media Agency Changes, MEC Hires a Talent Chief
Brand Marketing
The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative [...]
B-to-B Marketing Is Falling Down on the Job
Performance Marketing
I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, and he spent the whole [...]
Picking the Right Social Selling Training: A Cheat Sheet
Performance Marketing
Social selling training is on the agenda for B-to-B sellers in 2014. Sales reps and dealers are under increasing pressure to speed-up prospecting using LinkedIn, blogs, Twitter and more. But [...]
Mobile Isn’t Just About Marketing
Performance Marketing
When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to [...]