Greg Hickman
Greg Hickman is a mobile marketing consultant, founder and host at MobileMixed.com, a mobile marketing talk show, resource and community where he's interviewed mobile marketers from brands such as CNN, JetBlue and HipCricket.
‘I Can’t Because, I Need … ’
Performance Marketing
Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This [...]
5 Reasons Mobile Makes You Better
Performance Marketing
Mobile marketing can be extremely powerful, but I'll be the first to tell you that, alone, mobile is not the silver bullet. However, when you incorporate mobile into your marketing mix, I'm [...]
Go Deep!
Performance Marketing
If you only read one thing from me this year, this would be it: One of the biggest mistakes I see from businesses large and small is trying to do [...]
5 Tips to Create SMS Messages That Convert
Performance Marketing
When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an [...]
3 Questions Before Implementing Any Mobile Solution
Performance Marketing
I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an article here, a blog post there, see a speaker at [...]
4 Things Mobile Users Need
Performance Marketing
With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up. With more and more consumers adopting smartphones or tablets and relying [...]
Direct Marketing Day @ Your Desk Recap: Mobile Strategy
Performance Marketing
If you didn’t have the chance to attend Direct Marketing Day @ Your Desk, you missed out. Lucky for you, I wanted to quickly recap my session on creating a [...]
Mobile Isn’t Just About Marketing
Performance Marketing
When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to [...]
4 Tips to Get in the Mobile Mindset
Performance Marketing
We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these [...]
4 Tips for Handling the Most Overlooked Mobile Marketing Channel
Performance Marketing
The next thing you should be doing is right under your nose and it's a marketing channel that you're familiar with and most likely already using. OK, OK. I know [...]