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Year of the Troll: Brands Learn to Love Messing With Consumers

Brand Marketing

By David Griner

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president?

Performance Marketing

Why Apple’s Topsy Buy May Be All About Its Social TV Future

By Garett Sloane

Brand Marketing

Does Real-Time Marketing Work?

Performance Marketing

Topsy’s Social Data Now Includes the Very First Tweets

By Christopher Heine

Performance Marketing

Twitter Anoints 12 Partners in Certified Product Program

By Tim Peterson