Twitter Anoints 12 Partners in Certified Product Program

Sprinklr, Topsy execs discuss selection process

Being a platform means people want to build on top of you. Badly. Facebook and Twitter are arguably the most attractive social platforms for developers, in large part thanks to each company’s massive user base. While many developers may want to build on Twitter, however, that doesn’t mean Twitter wants them to—at least not without their say-so.

Two weeks ago, Twitter put out rules for developers wanting to build on its platform, the idea being that developers shouldn’t build a better version of Twitter but a better use for it.

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