Is Tom Brady’s Brand Too Big to Fail After Deflategate?
Brand Marketing
As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability.
Peyton Manning’s ‘Omaha! Omaha!’ Snap Count Creates Most Random Tourism Marketing Ever
Performance Marketing
During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in [...]
Wild Card Weekend Puts Up Huge Ratings
In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting [...]
Tom and Gisele Strut and Sing Their Way Through Their Latest Ads
Creativity
It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and football star [...]
Top 10 Commercials of the Week
Brand Marketing
This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson. Many of [...]
Top 10 Commercials of the Week: Aug. 31- Sept. 7
Brand Marketing