Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever

Midwestern city jumps on real-time opportunity


During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in shotgun formation. Some joked on Twitter that it was their new, get-sloppy-drunk drinking game, while others tweeted snarky ideas of their own.

For a while during the three-hour game (won by the Broncos), "Omaha" was a national trending topic on Twitter. Well, tourism marketers for Omaha, Neb.,

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