Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever

Midwestern city jumps on real-time opportunity

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During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in shotgun formation. Some joked on Twitter that it was their new, get-sloppy-drunk drinking game, while others tweeted snarky ideas of their own.

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