Ad of the Day: A Reality Show’s Stars Learn a Devastating Lesson About Distracted Driving
Brand Marketing
The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears.
Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA
Creativity
Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, [...]
Mobile NFL Fans Share via Facebook Far More Than Twitter
Performance Marketing
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or [...]
Join a Conversation Headed for Catastrophe in Honda’s Anti-Texting Ad
Creativity
On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb [...]
I Think We’re Parked in Alaska
Brand Marketing
With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in [...]
Text Message Marketing Is Still a Thing
Performance Marketing
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat.