Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry relatable—even fun—to Americans.
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]
Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson Ecosystem partner), but the relationship is continuing to evolve, with a new practice designed to help brands tap into artificial intelligence data and use it more effectively.
The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May.
TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel and DDB, according to sources. Annual media spending is estimated at $100 million.
TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB; the third has not been revealed to the other contenders, as the agency has business that conflicts with TD Ameritrade, said sources.
Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can forget the E*Trade Super Bowl monkey shuffling through the cucaracha in a garage?
TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.
IDEA Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume changes, TD Ameritrade's new ads have their insides showing—which is the point. They talk about life, not just money. And life is messy.