Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies
Performance Marketing
Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is [...]
Building on a 50-Year Legacy, Gatorade’s CMO Is Ready to Fuel the Future
Brand Marketing
For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a [...]
McDonald’s Launches Anti-Hunger Ad for the UN’s World Food Programme on Peace Day
Brand Marketing
McDonald's apparently had its own plans for Peace Day.
Buffalo Wild Wings Stops Airing TV Ads Featuring Comedian Who Lied About 9/11
Brand Marketing
Following yesterday's news that comedian Steve Rannazzisi repeatedly lied about surviving the 9/11 attacks, Buffalo Wild Wings and Comedy Central said they were reconsidering deals with the actor.
Grey New York’s New Chief Strategy Officer Will Help Integrate Creativity and Technology
Brand Marketing
Starting today, Jonathan Lee is the new chief strategy officer at Grey New York.
These Compelling Campaigns Are the Gold Standard for Sports Advertising
Brand Marketing
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold [...]