Buffalo Wild Wings Stops Airing TV Ads Featuring Comedian Who Lied About 9/11

Steve Rannazzisi won't be brand's pitchman anymore

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Following yesterday's news that comedian Steve Rannazzisi repeatedly lied about surviving the 9/11 attacks, Buffalo Wild Wings and Comedy Central said they were reconsidering deals with the actor.

Now, Buffalo Wild Wings has announced it will stop airing commercials featuring Rannazzisi, who became the brand's pitchman earlier this year.  

"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," said a spokesman for Buffalo Wild Wings in a statement. 

The spots by TBWA\Chiat\Day in Los Angeles, which took over creative work for Buffalo Wild Wings last September, have been taken off the brand's YouTube page.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in