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Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency.
The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."
Barton F. Graf 9000, which handled much of GoDaddy's recent domestic advertising, did not participate in the competition. That agency is now off the business entirely, mainly owing to its lack of international reach, the client said.
Moving forward, GoDaddy plans to leverage TBWA's global assets across the Omnicom network to personalize its marketing experience for small-business owners, who account for the vast majority of the company's 13 million customers.
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