Here’s Why Beyoncé Is Just Better at Instagram Than Taylor Swift
Performance Marketing
Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week.
Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear
Brand Marketing
Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie.
Are Consumers Finally Fed Up With Celebrity Scents?
Brand Marketing
The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity [...]
Which Music Artists Transcend the Gender and Age Divides
Performance Marketing
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top [...]
Miley: Textbook Case of the Inevitable Teen Star Rebrand
Brand Marketing
Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.'
Can Bruno Mars Make Email Hip Again? Brands Are Finding Out
Performance Marketing
DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.