Funny or Die found a new way to boost video views.
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.
Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content being shared by surprise, explained Heather Galt, Kik’s head of marketing and safety.
Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will be available early this summer, CTO Eric Setton told Adweek.
Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today.
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the company, and Facebook has been in the market for the hot messaging space.
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps.
MoPub has announced an ad-buying platform for apps that lets mobile marketers build different types of promotional experiences.