Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
Is WhatsApp’s ‘No Ads’ Policy Already Starting to Loosen?
Performance Marketing
WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today.
Facebook to Buy WhatsApp for $16B
Performance Marketing
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the [...]
The Branding Potential Behind Some of Mobile Messaging’s Big Players
Performance Marketing
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps.
MoPub Debuts ‘Native’ Ads as Twitter Ramps Up Its Marketing Products
Performance Marketing
MoPub has announced an ad-buying platform for apps that lets mobile marketers build different types of promotional experiences.