Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps.
Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth.
Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in