Taco Bell

Taco Bell Debuts Spicy Fried Chicken Shell Chalupa at New York Speakeasy

From the Doritos Locos taco to the cheese-stuffed Quesalupa, which debuted at last year's Super Bowl, Taco Bell is known for creating wacky yet often pretty delicious menu items that get its fans talking.

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year,

These Were the Hottest Apps, Games and Gadgets of 2016

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]

Check Out Taco Bell’s New Tricked-Out Las Vegas Restaurant, the Chain’s 7,000th

Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new restaurants.

Facetime: Adweek’s Brand Genius Gala

Adweek’s Brand Genius Gala sponsored by Heat and Deloitte Digital at New York’s Rainbow Room gathered the industry’s greatest marketers in one room for a night of celebration. Elsewhere, DailyMail.com […]

Some of Marketing’s Brightest Minds Share Their Best Advice for the Next Generation

 

Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft

How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack binges by college kids. Prior to becoming Taco Bell's CMO, Marisa Thalberg spent years at legendary cosmetic companies like Revlon, Unilever and Estée Lauder.

Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.

Taco Bell’s NYC Pop-Up VR Arcade Features Lots of Tacos and a Virtual Shark Attack

Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week.