Check Out Taco Bell’s New Tricked-Out Las Vegas Restaurant, the Chain’s 7,000th

New logo also helps take brand into the future

Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new restaurants. To kick-start the effort, it's unveiling a new logo and flashy flagship restaurant on the Las Vegas strip.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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