Brand Marketing

Check Out Taco Bell’s New Tricked-Out Las Vegas Restaurant, the Chain’s 7,000th

New logo also helps take brand into the future

By Christine Birkner

November 14, 2016

Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new restaurants. To kick-start the effort, it's unveiling a new logo and flashy flagship restaurant on the Las Vegas strip.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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