Why Brands Should Include Social Video in Their Super Bowl Ad Spend
Brand Marketing
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Quiz: Do You Remember What These Ads Were Actually Trying to Sell?
Brand Marketing
Do you ever remember a favorite ad campaign, but realize you've completely forgotten what the ad was actually trying to sell?
Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them
Brand Marketing
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the [...]
Lexus’ Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%
Performance Marketing
Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model.
Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.
NBC Has Sold 95% of Super Bowl Ads and Says $4.5 Million Per :30 ‘Is a Steal’
The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet. Seth Winter, evp of sales and marketing for NBC Sports Group and [...]