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The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet.
Seth Winter, evp of sales and marketing for NBC Sports Group and NBCUniversal News Group, reported during a conference call today that the Super Bowl XLIX host has sold 95 percent of its TV inventory to date, a rate faster than the last time the network hosted the big game in 2012.
The sales success comes in spite of the fact that each 30-second slot for the Feb.
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