Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
Facebook's video ads are on target, for some brands. The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said.
Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the convention center.
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.