Macy’s Is the First Retailer to Run Facebook’s Auto-Play Video Ads
Performance Marketing
Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep [...]
Bacardi Is Mindshare’s 3rd Big Win This Year
Brand Marketing
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
Lionsgate Hires Mindshare to Handle Media
Brand Marketing
Mindshare has won a significant movie studio review.
3 Shops Compete for Lionsgate Media
Brand Marketing
Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year. Each studio has its own media agency now, and the goal of [...]