Summit Entertainment

Macy’s Is the First Retailer to Run Facebook’s Auto-Play Video Ads

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.

Facebook Reveals ‘Premium’ Autoplay Video Ads

Those Facebook autoplay video ads—well, call them Premium Video Ads.

Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.

You Can Target With Facebook’s New Video Ads

Facebook's video ads are on target, for some brands.The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said.

Nearly Everything Is Branded at Comic-Con

Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the convention center.

Bacardi Is Mindshare’s 3rd Big Win This Year

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.

Lionsgate Hires Mindshare to Handle Media

Mindshare has won a significant movie studio review.

3 Shops Compete for Lionsgate Media

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year. Each studio has its own media agency now, and the goal of the process is to consolidate the business under a single shop.