Summer

Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.

Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products.

This Is What You Should Be Eating This Summer [Video]

The food world has exploded. Eating is a national past time, and foodie culture is on everybody's lips.

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven’s Mustache Straws

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and a full $2.99 for the Mason jar (though you get your first Slurpee free).

It Feels Like Summer in JWT’s First TV Ad for Outshine Fruit Bars

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it feel like a new season.

This Summer Could Be the Breakthrough in Mobile Advertising

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.

Campaign Trails: The Ploys of Summer

Campaign Trails: The Ploys of Summer

The Programming Insider: Fox Wins First Night of Summer Season

In Today's Issue Prime-Time Metered Market Thursday Ratings: Solid Return for So You Think You Can Dance on Fox Ratings Box: What’s Hot/What’s Not On the Air This Weekend: Prime-Time Programming Options TV Tidbits: Notes of Interest