streaming music

5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal carousel of Justin Bieber and Ariana Grande.

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did.It's been a little over a year since the streaming music service launched its Discovery Weekly feature, which has since become a must-listen fixture for customers around the world.

Welcome to the New Golden Age of Audio

Just a few years ago, all things audio seemed destined for the dustbin of history.

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.

In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat?

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising. 

Jay Z Says Tidal Is Dedicated to Solving the Music Industry’s Woes

Jay Z's heralded entry into the music-streaming industry is finally here.

Leaked Screenshots Reveal Upcoming YouTube Music Service

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind.

Google Boosts Music Offerings With Songza Deal

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube.