Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer
Performance Marketing
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week [...]
How an Office Supply Brand Stays On the Cutting Edge of Retail
Performance Marketing
When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened [...]
Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs
Performance Marketing
At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But [...]
Teen Vogue Partners With Staples for Back-To-School
Performance Marketing
September has long been the biggest month for fashion magazines, but at Teen Vogue, it also means the start of back-to-school.
Amazon Is Among Pinterest’s Best Retailers for the Holidays
Performance Marketing
Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.
[Updated] Office Max Tests Web Program That Offers Political Targeting
Performance Marketing
Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point.