Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.

This Salt Lake City Agency Uses Complex Data to Help Campaigns Succeed

Specs Who (L. to r.) CEO Curtis Thornhill with consulting principal Paige Griffeth and principal analyst Jacob Case What Digital marketing agency Where Salt Lake City

How Ryan Seacrest’s First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting.

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores.

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.

How an Office Supply Brand Stays On the Cutting Edge of Retail

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened three innovation labs—staffing roughly 170 employees in Seattle, San Mateo, Calif., and Cambridge, Mass.—to accelerate the brand’s push into e-commerce.

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But perched on the top level is an office most shoppers probably don't know about that’s designing the next generation of retail, bearing little resemblance to the current setup.

Teen Vogue Partners With Staples for Back-To-School

September has long been the biggest month for fashion magazines, but at Teen Vogue, it also means the start of back-to-school.

Amazon Is Among Pinterest’s Best Retailers for the Holidays

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.

[Updated] Office Max Tests Web Program That Offers Political Targeting

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point.