This Salt Lake City Agency Uses Complex Data to Help Campaigns Succeed

Apt counts Facebook, Nordstrom and Staples as clients


Who (L. to r.) CEO Curtis Thornhill with consulting principal Paige Griffeth and principal analyst Jacob Case

What Digital marketing agency

Where Salt Lake City

Apt Marketing is Curtis Thornhill's second multimillion-dollar company. After rising through the ranks at eBay, he created and eventually sold his first startup to Magnet 360. Then, seven years ago, Thornhill created Apt Marketing, an agency that focuses on the management, technology and operations of marketing programs. "Basically, the secret sauce that makes marketing campaigns successful," Thornhill explained. Apt uses predictive models and algorithmic targeting to analyze large amounts of data for clients like Facebook, Staples and Nordstrom. Recently, eBay turned to its former protégé to increase adoption of eBay Stores' product suites, which allow sellers to park their items in one place on customized pages. After Apt's deep dive analysis on Stores users' behavior, the e-commerce giant was able to successfully pinpoint potential users and communicate with them directly.

This story first appeared in the Oct. 26 issue of Adweek magazine. Click here to subscribe.