Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated
Performance Marketing
Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and [...]
Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly
Performance Marketing
Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
Why More Brands Are Embracing Plus-Size Models
Brand Marketing
Earlier this year, Sports Illustrated made national headlines for featuring a plus-size model on the cover of its iconic Swimsuit Issue for the first time ever. Upon the cover's reveal, [...]
BBDO Art Director Tells Us All About Snickers’ Absurdly Photoshopped Swimsuit Model
Creativity
BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by [...]
Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?
Performance Marketing
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
Facetime: Check Out the Social Scene at Super Bowl 50
Brand Marketing
Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.