Time Inc. didn't have to look far to find a replacement for Sports Illustrated group editor Paul Fichtenbaum, who announced on Wednesday that he'll be stepping down at the end of the month after more than 26 years at the publication.
Sports Illustrated Swimsuit Issue
If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for the hit animated comedy's upcoming seventh season, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in both the print issue and online.
BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by an apparently hungry retoucher.AdFreak caught up with agency senior art director Florian Marquardt, who says he's thrilled that people are loving the "Photo retouchers get confused when they're hungry ad," as well as a second execution (which ran on the inside back cover) with another model getting buffeted by a hungry wind-machine operator.
The front cover of Sports Illustrated's Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham. The back cover, meanwhile, is comically subversive, featuring an absurd send-up of the process of airbrushing, courtesy of Snickers.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:
It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today, as the magazine hits newsstands and digital platforms, SI is kicking off its biggest rollout ever, with massive public events in New York and Nashville.
This year's Sports Illustrated Swimsuit Issue will make history by featuring a plus-size model—in its advertising, anyway.The gorgeous model, Ashley Graham, will not be posing in the editorial content next to the Chrissy Teigens and Kate Uptons of the world but in an ad by Swimsuits For All—an online retailer for women sizes 8 through 34."I know my curves are sexy, and I want everyone else to know that theirs are too," Graham says in a statement. "There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis. Swimsuits For All helps women feel confident and sexy in swimsuits, and I am so thrilled to be a part of the #CurvesinBikinis campaign!"
This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn.