Time Inc. Names New Editorial Director for Sports Illustrated
Performance Marketing
Time Inc. didn't have to look far to find a replacement for Sports Illustrated group editor Paul Fichtenbaum, who announced on Wednesday that he'll be stepping down at the end [...]
Why So Many People Are Suddenly Wearing $600 Canada Goose Coats
Brand Marketing
24 Hours in Advertising: Tuesday, Feb. 10, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push
Performance Marketing
It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today, [...]
SI’s Swimsuit Issue Finally Includes a Plus-Size Model, at Least in Its Advertising
Creativity
This year's Sports Illustrated Swimsuit Issue will make history by featuring a plus-size model—in its advertising, anyway. The gorgeous model, Ashley Graham, will not be posing in the editorial content [...]
Sports Illustrated Is Unveiling Its Swimsuit Issue in a Not-So-Sunny Location
Performance Marketing
This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn.