Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

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It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today, as the magazine hits newsstands and digital platforms, SI is kicking off its biggest rollout ever, with massive public events in New York and Nashville.

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