This Week’s Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone
Brand Marketing
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!
Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience
Performance Marketing
Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about [...]
If You’ve Been Wanting a Pepsi-Branded Smartphone, It’s Apparently on the Way
Performance Marketing
PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.
Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics
Brand Marketing
When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to [...]
12 Intriguing Digital Marketing Stats From the Past Week
Performance Marketing
The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:
Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics
Performance Marketing
Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems [...]